Registration & Lunch

Welcome and Introduction to the Bike Europe Conference 2018

by Jan-Willem van Schaik,
Editor-in-Chief Bike Europe

Siemens about Digitalization and Transforming Data into Value

by Christian Dörner,
Sales Specialist Digitalization Siemens

Dutch Uniform Bicycle Product Coding Standard Ready for the European Markets

by Eric-Jan van der Berg,
Advisor RAI Vereniging

Coffee break & networking

Bidex: Bike Data Exchange

by Thomas Schwerdtner,
Project management product data Bidex GmbH

Case study: Direct-to-Consumer Selling Strategy

by Scott Montgomery
President Crank Tank

and Adrian Montgomery
Vice-President Crank Tank 

Wrap-up session: discussion of high-lights of the conference and theses with presenters and audience

Network Drinks & Finger Foods