After a succesful first Bike Europe Conference in 2016, we present you:

Bike Europe Conference 2017 on Facing the Challenges of Omni-Channel, from traditional retail to customer journey

The growth of online sales is triggering a focus shift – from dealers to consumers. New business models are needed to survive this retail evolution. Omni-Channel is one approach now being considered, or cautiously applied, by many.

What factors are influencing this new distribution strategy? How can this best be implemented, while still providing a significant role to the current retailers network? Is drop-shipping the ultimate answer for now and lead-generation for tomorrow? What are the supply chain, manufacturing and shipping consequences of consumer direct purchasing programs?

These are looming questions everyone in the cycling industry needs to understand. You can put Omni-Channel into perspective – by attending the 2017 Bike Europe Conference.

The programme is subject to change

 


 

 

 

 

 

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